Comparative Advertising Substantiation

Purpose of comparison:
The purpose of this comparison is to compare the calorie / ingredient content of forest.
Organic Açaí Fruit Pop with other branded single-serve frozen impulse products available to consumers in Ireland.

 

Product selection:
The comparator products were purchased on 21 July 2026 from the impulse frozen section at Centra, Portmarnock, Co. Dublin of the store and are representative of widely available branded frozen impulse products sold through Irish convenience retailers.

The products included:
• Magnum Classic – 110ml
• Solero Exotic – 90 ml
• Wall’s Minecraft Vanilla & Chocolate – 75ml
• forest. Organic Açaí Fruit Pop – 60ml

 

Evidence retained:
The substantiation file contains:
• Original purchase receipt.
• Front-of-pack photographs.
• Back-of-pack photographs showing the nutrition declaration.
• Nutrition information used to calculate and verify calorie comparisons.
• Ingredient lists for each product.

 

Basis of comparison:
All nutritional values were taken directly from the mandatory nutrition declaration displayed on the product packaging as purchased.

Unless otherwise stated, calorie comparisons are based on one complete product (per serving) using the nutrition information declared by each manufacturer on the product packaging. Ingredient comparisons are based on the same.

Fact

Serving 60ml

Serving 110ml

Serving 90ml

Serving 75ml

No. Ingredients

8

20

19

19

Certified Organic

Yes

No

No

No

Calories

57

249

98

73

Fat

1.6g

15g

2.3g

2.4g

of which saturates

0.3g

11g

1.9g

2g

Carbohydrates

10.1g

24g

17g

9.9g

of which sugars

8.7g

22g

12g

8.9g

Fibre

1.0g

1g

1.4g

2.3g

Protein

0.6g

2.7g

1.1g

1.5g

Salt

0.0g

0.10g

0.06g

0.07g